From Coach to Course Creator

Building an Elevated Course Experience From Concept to Beta Launch

COURSE CREATION | BRAND DEVELOPMENT | BRAND SPRINT & SPRINGBOARD

Objective: Transform Expertise into an Impactful Course

Debra Bednar-Clark approached our team of course creation marketers with a goal: to support her brand evolution and translate her years of executive coaching expertise into an engaging course. She needed support at every stage of course creation, from designing a cohesive course architecture to right-sizing her extensive knowledge into digestible, actionable lessons. The vision was to craft a course that aligned seamlessly with her personal brand while delivering meaningful value to her audience. Debra also required a polished platform for course delivery and a Beta launch strategy that could provide valuable feedback for refinement. This project demanded a marketer’s eye for storytelling, a strategist’s focus on brand evolution, and the technical skills to execute a seamless learning experience on Kajabi—and we delivered exactly that!

Strategy: Streamlined Course Creation and Brand Alignment

To bring Debra’s vision to life, our team developed a comprehensive course creation strategy tailored to her needs. We collaborated closely with her to refine her wealth of knowledge into concise, impactful lessons that fit into an 8-week framework. Each module was designed to foster clarity, engagement, and real-world application, ensuring her audience could see tangible results.

On the technical front, we built a sleek, user-friendly course platform designed to reflect Debra’s professional brand while providing an intuitive experience for learners. Throughout the process, we maintained a strong focus on brand alignment, ensuring every element—from lesson content to platform design—reinforced her authority and unique voice.

For the Beta launch, we crafted a strategic marketing plan to gather real-time feedback from the cohort. By combining our expertise in course creation with a deep understanding of brand evolution, we set the stage for a course that would resonate with her target audience.

Outcome: A Beta Launch That Redefined Success

The Beta launch of Blueprint Your Next Move was met with rave reviews, validating the course’s structure, depth, and transformative potential. Participants praised the clarity of the content and the seamless learning experience, further cementing Debra’s reputation as a career coaching leader. This feedback informed key refinements, ensuring subsequent launches exceeded expectations.