Elevating Impact Through Storytelling

A streamlined strategy, a showstopping promo video, and evergreen assets helped First Choice Prep increase credibility, expand reach, and refine their brand voice.

CONTENT CREATION | VIDEO PRODUCTION

Objective

When First Choice Prep came to us, they needed more than a marketing push—they needed a full-scale content strategy overhaul to match their mission. Their goals were crystal clear: articulate a unified brand voice, create a promotional video that truly captures the essence of their work, and develop a set of evergreen assets to ensure consistent, high-impact communication. Most importantly, they wanted to showcase Nick, their founder, as a trusted leader transforming student lives.

Strategy

We delivered a trifecta of tailored solutions:

1. Brand Voice Guide: We synthesized First Choice Prep’s ideas, values, and goals into a cohesive guide that covered everything from messaging priorities to media strategies. By auditing their existing efforts and creating a forward-thinking roadmap, we laid the foundation for clear, confident, and aligned communication across all channels.
2. Video Intensive: Through a one-day production, we produced a 90-second promo video highlighting Nick’s passion and expertise. With a mix of dynamic B-roll, powerful client testimonials, and thoughtful storytelling, we captured First Choice Prep’s heart and impact in a way that built instant trust and connection.
3. Evergreen Content: To future-proof their content, we crafted an asset library that leveraged the efficiencies of the video project, giving them the tools to generate compelling posts and campaigns for months to come.

Results

First Choice Prep walked away with tools that didn’t just meet their needs—they exceeded their expectations. Here’s what they had to say:
“They did basically everything, and the end product was awesome!”
“&and& did an incredible job listening to our ideas and concepts and synthesizing everything into a strong and tight brand voice; the team created an incredible promo video and helped us build an asset library.”

The promo video became a cornerstone of their new website, boosting credibility and engagement from day one. As Nick put it:
“They did an absolutely amazing job. They took care of every part of the process, from start to finish, and the video itself was slick and incredibly well-produced. The whole process was quick, easy for us, and professional, and now we have an invaluable marketing tool that has already increased our credibility and reach.”

From a bold brand voice to a standout video, we helped First Choice Prep find their story—and tell it in a way that sticks.