Approached by Pepsi to create the launch video content for their new sub-brand, 1893, my team created a video series that joined tastemakers and celebrated them through storytelling and custom cocktails. Hosted by Bartender and Mixologist Joaquín Simó, the Great Tastes series profiled Chef Camille Becerra, Publisher Jeff Carvahlo, Musician Son Little, Stylist Valissa Yoe and Surfer Mike Reinhardt
DREAM TEAM:
Production Partner: Bows & Arrows
Strategist: Alex Hopson
Director: Ben Altarescu
Creative Producer: Andrew Keegan
Motion Graphics: Chromatica
Client
Pepsi 1893
Services
Creative Direction