Whealth Kitchen

MODERN-DAY GRANDMA’S KITCHEN SINCE 2014

Ampersand & Ampersand had the opportunity to work with the Founder, David Trotta, as their business completely shifted in a global pandemic. Whealth flourished to a catering company, café, and bakery before 2020. When access to fresh ingredients proved challenging in a lockdown, they parlayed their community connections to offer meal delivery.

Always digging deeper, bring fresh locally-sourced ingredients and updated family recipes to your home for you to plate. Sharing in a family meal becomes effortless (and feeds others with a get-and-give program) and they needed a brand that communicated that warmth.

SOLUTION:

Starting with a hand-drawn capital paired with a slightly retro script honors the styles coming together with a vintage vibe.

BRAND STRATEGY
STYLE GUIDE
CUSTOM LETTERING
ILLUSTRATION
SOCIAL MEDIA TEMPLATES