We are intimately familiar with the joys & constraints of startup life, so we borrowed the approach of a minimum viable product used for product development to take brands and new ideas to market quickly in order to test, measure, learn and iterate.
We will rapidly develop a viable brand language to ensure a giant jump-start with a follow-up to push further. Still led by our guiding principle of “measure twice, cut once,” you will walk away with the identity, vernacular, and tools to tell the world about your purpose. This includes brand architecture discovery and strategy, logo exploration and design, mission/vision and tone of voice, color and typography development.
Investment starting at $10,000
WHAT'S INCLUDED
- Vision & Voice
- Logo/Wordmark
- Color Palette
- Typography
- Brand Board
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Case Studies of Brand Sprint & Springboard
Not sure? Here are some more details...
PRE-WORK BEFORE
- Book a Kickoff Call
- Complete our Brand Questionnaire
- Start Dreaming Big!
WORK DURING
- RESEARCH PHASE: We start with a bespoke BRAND ASSESSMENT that digs into your competitive landscape, unearths insight, and validates best practices to fuel design decisions.BIG DECISIONS: “The Why” — We will confirm goals, KPIs, measures of success, and known specifications
- CONCEPT PHASE: Collaborative DRAFTS are shared to align all stakeholders to the concepts and gather approval so we share the same vision for the direction of your brand before any tactics or deliverables are developed or licensed. You will review and confirm that every detail is ideal in our “final concept” and will approve via email ahead of moving on to design.BIG DECISIONS: “The Where” and “The How” — We will confirm approach, frameworks, technical considerations, and final assets needed.
- CREATE PHASE: We polish and refine the FINAL DESIGNS of the piece to make sure that everything is just right. Through that process, we will take learnings and iterate through small adjustments to ensure that everything is optimized before we call it “finished”.BIG DECISIONS: None! We will explore how to push or enhance but there are no major shifts at this point.
DELIVERY AFTER
Following APPROVAL OF ALL DELIVERABLES, you will receive:
- Instant peace of mind. You got A LOT achieved in a few weeks.
- Logo/Wordmark
- Color Palette
- Typography
- Brand Board
- Access to exclusive services to help you down the road
THIS IS FOR YOU IF…
- You know where you’ve been, but you lack the visual or linguistic vocabulary to share your vision for what is next
- You’re ready to take some big steps towards your new brand identity
- You value a jumpstart over letting it marinate
THIS IS NOT FOR YOU IF…
- You’re just starting out and/or aren’t sure what your brand stands for
- You’re looking for someone to zhuzh or “make it pretty”
- You want to DIY your way to growth and there is no fire to act now
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